You build the company. We build your audience, reputation and brand.
Drop in your notes, a voice memo or just your website. Get a researched article in your voice with every claim sourced, plus posts for X, LinkedIn, Instagram and your newsletter. Nothing goes live until you approve it. Your first article is free.
First article free, then $9 each.
- Queued
Draft v1
Why founders should start with narrow support workflows
Across the 42 B2B SaaS companies in the pilot, median first-response time improved by 80%S1 after routing password resets and refunds to narrow workflows.
Teams that automated every ticket type at once saw escalations rise.S2 Start with the two tickets your customers send most, and measure one number.
Runs on infrastructure built for agents, and publishes where your readers are
Integration status →- AgentMailInbox and replies
- StripeCheckout
- NeonState and evidence
- NaïveEditorial agents
- MonidResearch tools
- Mobile RunPhone checks
- OpenAITranscripts and images
- WordPressPublishing
- GhostPublishing
- WebflowPublishing
- XPosts and threads
- LinkedInPosts
[01] Guided tour
See one article go through the desk
Follow Dana's article on narrow support workflows from rough notes to a verified page. It plays on its own. Pause it any time, or pick a step.
Notes come in by email
Dana sends rough notes, a pilot report and two links. The desk reads the topic, the audience and one boundary: keep customer names private.
Dana Reyes
dana@northwind.dev → desk@founderdesk.app
Article idea: start with narrow support workflows
We tried automating all of support at once and it backfired. Narrow workflows cut our response time 80%. Audience is early-stage SaaS founders. Please keep the customer names private.
Brief, as the desk read it
Topic
Narrow support workflows
Audience
Early-stage SaaS founders
Boundary
Customer names stay private
To check
3 claims, 1 figure
1/9 Notes come in by email
[02] Agent desk
An agent desk works every article
Researcher, Writer, Fact-checker, Editor and Reviewer pass one draft along, each with a narrow job. Analysts and agents you configure keep work coming on a schedule.
- Researcher
- Writer
- Fact-checker
- Editor
- Reviewer
- You
Researcher · narrow support workflows
Working- 10:31Searched “support automation benchmark 2026”
- 10:32Kept S1 pilot-report.pdf, p.4: “improved by 60%”
- 10:33Dropped a vendor page with no usable passage
Analysts
- Performance analystAfter each publishReads views and reads on your published articles and tells you what held attention.
- Refresh analystWeekly scanFlags articles whose sources or numbers have gone stale and drafts the update.
Custom agents you configure
Configure in Studio →- Weekly columnistTurns the week's notes and wins into a founder update.Mondays, 8:00Next run in 2 days
- Industry analystWatches your approved sources and drafts a monthly analysis.1st of the monthNext run Dec 1
- Newsletter editorBuilds Friday's issue from the week's approved articles.Fridays, 7:00Next run Friday
- New agent
Scheduled agents draft. Nothing they write is published until you approve it.
[03] Studio
The Studio is where the desk learns how you work
Teach it once: how you write, what is true about your company, which words you never use. Every agent reads from the same place.
Brand Voice
Writes the way you write
Learns your sentence rhythm, signature phrases, contractions, first-person habits and reading level from your blog, newsletter and posts, then scores every draft for voice match.
Knowledge Base
Your facts, cited
Company facts, product details, your opinions, prior articles and approved sources. Agents pull what is relevant into research and cite it.
Brand onboarding
Set up from your website
Paste your website, upload a company PDF or paste text. Studio captures your name, tagline, products, audience, key terms, colors, logo and voice.
Highlight and ask
Edit by asking
Select a paragraph on the review page and say what you want. The new version goes back through fact-check before you can approve it.
Quality score
Six scores on every draft
Accuracy, sources, originality, voice match, readability, and search for both SEO and AI answers, plus an overall score.
Style guide
Your words, enforced
Preferred terms, banned phrases, tone and formatting rules. The Editor agent applies them to every draft.
Same idea, for investors
Across 42 B2B SaaS pilot companies, narrow workflows improved median first-response time by 60%. That is the wedge we expand from.
Audience personas
One idea, three readers
The same argument adapted for investors, customers or developers, with the same sources behind each version.
Workflows and calendar
Formats you reuse
Save formats like a weekly founder update or an industry analysis, and plan pieces on an editorial calendar.
Memory
Tell it once
Edits you make and answers you give are remembered and applied to future articles.
Version history
Every version, with diffs
Who changed what, the review result for each version, and the exact one you approved.
Insights
What to write next
Views and reads on published articles, next-topic suggestions, a Refresh agent for outdated posts, and AI-search readiness.
Connected accounts
Approved posts go out on their own
Connect X, LinkedIn and Instagram with OAuth. Once you approve a post, it is published through your account and read back. Approval is still required for every post.
[04] Idea Lab
Test an idea before you write it
Idea Lab learns from viral posts captured across social media and from your own post history. Six tools help you pick the idea, the hook and the week, and check surprising claims first.
Idea · What we automated second: refunds
ExamplePredicts how a draft will do against your own past posts and similar creators.
Predicted against 120 of your posts and 8 founders with similar audiences
fewer reactionsmore
Likely range
Top 30% of your posts
Best channel
Closest twin
“Our first support hire”
- +A specific number in the first line
- +Admits a mistake, like your best posts
- −Longer than your usual LinkedIn post
Predictions are estimates from your own history and comparable posts, not guarantees.
[05] Evidence
Underpinned by the passage, not the vibe
The fact-checker quotes the exact source passage, proposes a precise sentence, and only asks you what only you can answer.
- “Response time improved by 80%.”Asked the founderPilot report: “median first-response time improved by 60%”Founder confirmed 60% by email; corrected.
- “This works for all companies.”Narrowed“Across the 42 B2B SaaS companies in the pilot…”Rewritten to the population the report studied.
- Names a pilot customer.BoundaryBrief: “Please keep the customer names private.”Replaced with “a pilot customer”.
Example review of a brief with an attached pilot report.
- Every claim
- checked against the passage it cites before you see the draft
- 1 question, max
- asked only when your number conflicts with a source
- 30 minutes
- is the longest an order waits on you before continuing safely
- Word for word
- your approval covers the exact text and its SHA-256 hash; any edit is reviewed again
[06] Every channel
One idea, written for every channel
The approved article becomes a newsletter, an X thread, a LinkedIn post and an Instagram carousel. Each version is approved on its own, and nothing counts as published until we have read it back.
One approved article
Why founders should start with narrow support workflows
v3 · sha256 4f1c…9a2e
founderdesk.app/a/why-narrow-support
Why founders should start with narrow support workflows
Across the 42 B2B SaaS companies in the pilot, median first-response time improved by 60%S1 after teams routed password resets and refunds first. Teams that automated every ticket type at once saw escalations rise.S2
Publish anywhere
- Verified web articleIncluded
- WordPressConnect your site
- GhostConnect your site
- WebflowConnect your site
- XConnected account
- LinkedInConnected account
[07] Use cases
What founders publish with it
Pick your industry, the kind of founder you are, or your stage.
B2B SaaS
Buyers read before they book a demo, and they check your numbers.
What they publish
Customer-problem essays, launch posts and a monthly product note.
- Knowledge Base
- Fact-checker
- Every channel
Fintech
A loose claim about fees, returns or compliance is a real risk.
What they publish
Regulation-sensitive explainers where every figure is held to its source, and anything unsupported is cut or asked about.
- Fact-checker
- Style guide
- Version history
Healthtech
You cannot publish clinical claims your evidence does not support.
What they publish
Patient and clinician explainers with study scope stated exactly and no unsupported clinical claims.
- Fact-checker
- Audience personas
- Credibility check
Climate
Impact numbers get scrutinized, and vague claims read as greenwashing.
What they publish
Impact updates and policy commentary with each number traced to the report it came from.
- Knowledge Base
- Fact-checker
- Refresh analyst
Devtools
Developers spot hand-waving in the first paragraph.
What they publish
Technical deep-dives, changelog stories and launch threads for X.
- Developer persona
- Brand Voice
- X thread
Consumer
Attention is short, and the story has to work on a phone.
What they publish
Founder story posts, Instagram carousels and a weekly newsletter.
- Instagram carousel
- Hook Tournament
- Trend Timing Radar
[08] Compare
What you won't find in other tools
Most AI writing tools offer brand voice, a knowledge base and workflows. FounderDesk adds proof: sources for every claim, approval of the exact version, and a verified page.
Swipe sideways to compare →
| Capability | FounderDesk | Jasper | Typeface | AirOps |
|---|---|---|---|---|
| Specific to FounderDesk | ||||
| Every claim checked against a verbatim source passageBefore you are asked to approve | Yes | Not described on public product pages | Not described on public product pages | Not described on public product pages |
| Approval bound to the exact version's SHA-256 hashA changed word voids it | Yes | Not described on public product pages | Not described on public product pages | Not described on public product pages |
| Published page fetched back and verifiedThen opened on a real phone | Yes | Not described on public product pages | Not described on public product pages | Not described on public product pages |
| Asks you by email only when a number conflicts with a source | Yes | Not described on public product pages | Not described on public product pages | Not described on public product pages |
| Done for you per article$9 each, first article free, no seat licence | Yes | Not described on public product pages | Not described on public product pages | Not described on public product pages |
| Idea Lab predictions from your own post historyViral Twin Simulator | Yes | Not described on public product pages | Not described on public product pages | Not described on public product pages |
| Everyone has these | ||||
| Brand voice | Yes | Yes | Yes | Yes |
| Knowledge base | Yes | Yes | Yes | Yes |
| Content for several channels | Yes | Yes | Yes | Yes |
| Reusable workflows | Yes | Yes | Yes | Yes |
Based on each company's public product pages, November 2026. Products change; check their sites. A dash means we could not find it described, not that it can't be done.
[09] Pricing
One article. One price.
Try it free. Confirm your email and your first researched, fact-checked article is on us.
Your first article is free
$9per article after that
- Research across your notes, attachments, links and the web
- Draft in your voice, with a source beside every claim
- Fact-check with up to two automatic revision rounds
- Clarifying questions by email when only you know the answer
- Private review page with highlight-and-ask edits and one-click approval
- Published article, verified live and checked on a phone
Add-ons and publishing
- Images10 credits for $5
- Web articleIncluded
- Newsletter, X, LinkedIn, InstagramWritten with the article
- WordPress, Ghost, WebflowConnect your site
Each destination is approved separately. Social posts are read back by ID before we call them published.
[10] FAQ
Questions founders ask
What does it cost?
Your first article is free once you confirm your email. After that it is $9 per article. Images are an add-on: 10 image credits for $5, added from your review page.
Will it sound like me?
Brand Voice learns from your blog, newsletter and posts: sentence rhythm, signature phrases, contractions, first-person use and reading level. Every draft gets a voice match score, and Memory keeps the edits you make so the next draft starts closer.
What happens when my notes and a source disagree?
The fact-checker quotes the source passage and asks you one question by email. Your answer goes into the draft. If you do not reply within 30 minutes, the order continues safely.
What exactly am I approving?
The exact text of one version, bound to its SHA-256 content hash and its destination. If a word changes after that, it becomes a new version, goes back through fact-check, and needs your approval again.
Where can it publish?
A verified web article is included. WordPress, Ghost and Webflow work once you connect your site. X, LinkedIn and Instagram go through accounts you connect with OAuth. The newsletter is written for you to send. Each version is approved on its own, and social posts are read back by ID before they count as published.
Do scheduled agents publish on their own?
No. Custom agents like a weekly columnist draft on a schedule, and connected accounts post automatically only after you approve. Nothing goes live without your approval.
What is the Studio?
Your workspace at /studio. It holds your Brand Voice, Knowledge Base, style guide, personas, custom agents, calendar, Idea Lab and insights, and every agent on the desk reads from it.
Will private details stay private?
Boundaries in your brief are enforced by the fact-checker. In the example on this page, a named pilot customer was replaced with “a pilot customer” because the brief asked for names to stay private.
Your notes are already the first draft.
Send them over. Approve the exact text. We handle everything in between.